Celebrities have always been promoting and endorsing goods and services because of the social status they have.
Amitabh Bachchan
Amitabh Bachchan has been very involved in social work. Amitabh donated Rs. 11 lakh to clear the debts of nearly 40 beleaguered farmers in Andhra Pradesh. He also donated Rs. 30 lakh to clear the debts of some 100 farmers in Vidarbha. In 2010, he donated Rs. 11 lakh for Resul Pookutty’s foundation, a medical centre at Kochi. Amitabh Bachchan also donated Rs. 2.5 lakh to Delhi Police constable, Subhash Chand Tomar’s family, who died after succumbing to injuries during anti-gang rape protest for the2012 Delhi gang rape.
Big B, as he is popularly called, is the brand ambassador for Gujarat Tourism. Initially not all were in favor of agreeing with Chief Minister Narendra Modi’s decision to make Amitabh Bachan the brand ambassador. But all those who disagreed had to cut a sorry face since revenues have picked up ever since Mr Bachchan has been promoting tourism in Gujrat.
Shah Rukh Khan
Shah Rukh Khan is a frequent television presenter and a stage show performer. The media often label him as “Brand SRK” because of his many endorsements and entrepreneurship ventures. Khan’s philanthropic endeavor have provided healthcare and disaster relief, and he was honored with UNESCO’s Pyramide con Marni award in 2011 for his support of children’s education.
Shah Rukh’s Khan became the son of Bengal when he bought the IPL cricket team Kolkata Knight Riders. He was soon given the title of being the brand ambassador of the West Bengal Tourism Board. The actor who was chosen for his celebrity appeal has apparently declined any remuneration for doing this promotional activity for West Bengal.
Prachi Desai
Prachi won several film and television awards, including the Indian Telly Award for Best Actress in a Lead Role. She shot to fame in the movie ‘Rock On’ and was selected to be the tourism ambassador of Goa in 2011. She was given the title by Goa tourism director Swapnil Naik because Prachi had that grounded personality and a traditional outlook.
Hema Malini
Hema Malini is an Indian actress, director, producer, dancer and politician. The Uttarakhand Chief Minister Ramesh Pokhriyal Nishank called upon the yesteryears ‘dream girl’ aka Hema Malini to be the brand ambassador for the Spears Ganga campaign that was started to clean up the Ganga. In 2007, Malini entered a promotional contract with Kent RO Systems, makers of a mineral water purifier system.
Hrithik Roshan
Roshan is one of the highest-paid actors in India and has won various awards, including six Filmfare awards. He ranks high in listings of the most popular Indian celebrities. He was selected as brand ambassador for the Maharashtra tourism board as talks with Madhuri Dixit did not materialize.
Priyanka Chopra
She has received numerous awards, including a National Film Award and five Filmfare Awards. In 2016, the Government of India honoured her with the Padma Shri, the fourth highest civilian award, and Time magazine named her one of the 100 most influential people in the world. In recognition of her contribution to women’s empowerment after she played the Character of ” Mary Kom” aka India’s only female boxer who won the Olympic BOXING medal . The Assam government has appointed top Bollywood actor & ex- Miss universe Priyanka Chopra as the state’s tourism brand ambassador for two years.